How To Release A Mobile App

How To Release A Mobile App

The mobile app release process differs from conventional methods. This illustration simplifies the journey to help you understand. Typical Stages in a Mobile App Release Process:

1. Registration & Development (iOS & Android): - Enroll in Apple's Developer Program and Google Play Console as iOS and Android developer - Code using platform-specific tools: Swift/Obj-C for iOS, and Java/Kotlin for Android

2. Build & Test (iOS & Android): Compile the app's binary, and run extensive tests on both platforms to ensure functionality and performance. Create a release candidate build.

3. QA: - Internally test the app for issue identification (dogfooding) - Beta test with external users to collect feedback - Conduct regression testing to maintain feature stability

4. Internal Approvals: - Obtain approval from stakeholders and key team members. - Comply with app store guidelines and industry regulations - Obtain security approvals to safeguard user data and privacy

5. App Store Optimization (ASO): - Optimize metadata, including titles, descriptions, and keywords, for better search visibility - Design captivating screenshots and icons to entice users - Prepare engaging release notes to inform users about new features and updates

6. App Submission To Store: - Submit the iOS app via App Store Connect following Apple's guidelines - Submit the Android app via Google Play Console, adhering to Google's policies - Both platforms may request issues resolution for approval.

7. Release: - Upon approval, set a release date to coordinate the launch on both iOS and Android platforms Over to you: What's the most challenging phase you've encountered in the mobile app release process?